About Alex - Founder

Alex’s passion for coaching comes from a lifelong love of transformation — not only physical, but mental, emotional, and artistic. She is driven by the joy of seeing women grow, thrive, and become more confident than they ever believed possible. Her coaching blends elite sport, performance artistry, teaching, and genuine human connection, creating a style that is structured, empowering, and deeply personal.

As an IFBB Pro athlete, Alex has competed across the majority of bodybuilding federations, earning regional, state, national, and international titles. She has stepped onto world-class stages, claimed international awards, and lived the lifestyle of a high-level competitor — giving her a unique understanding of what it truly takes to succeed under the spotlight. From training and conditioning to posing, choreography, mindset, and stage presence, Alex teaches from experience at the highest level.

Outside of bodybuilding, Alex brings over 15 years of elite coaching experience in artistic swimming, including coaching the Junior National Team of Australia and leading her own club. Her background in choreography, precision, expression, and movement directly shapes her distinctive approach to posing and stage presence — helping athletes create lines, flow, confidence, and emotion on stage.

Alex is also a theatre actress, with a degree in arts, Cinema, Music, and Theatre. Her artistic background enriches her coaching with an eye for detail — posture, emotion, presentation, transitions, and performance quality. Combined with her classical dance and artistic swimming choreography experience, she creates routines and posing that are powerful, elegant, and uniquely tailored to each athlete.

In addition to her athletic and artistic achievements, Alex is a qualified personal trainer, nutrition coach, and a full-time high school Italian teacher. She is fluent in multiple languages and has worked across different countries and sporting cultures, giving her a rare ability to connect with and understand clients from all backgrounds.
This multicultural experience, paired with years of teaching, makes her an exceptional communicator. She knows how to adapt her coaching style depending on the personality, learning style, confidence level, and emotional needs of each client — ensuring every woman feels supported, understood, and empowered.

But what truly sets Alex apart is her gift for confidence-building.
Empowering women is the heart of her work. Whether guiding a beginner through her first posing session, coaching a lifestyle client toward healthier habits, or preparing an athlete for the world stage, Alex has a natural talent for making women feel powerful, capable, beautiful, and unstoppable.

With Alex, clients don’t just receive coaching.
They evolve.
They grow.
They step into their presence.
They transform — inside and out.

With Stage Ready Coaching, every woman becomes Stage Ready — for competition, for personal growth, and for life.

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